Insights
Customer marketing insights
Customer marketing insights from Mindy Youngs: Voice of the Customer, customer advocacy and reference programs, executive customer advisory boards, community, and AI-enabled customer marketing.
Five questions every ECAB should answer
Industry direction, CX, product, go-to-market and customer strategy, and why the last one matters most.
November 12, 2026 · Read the articleCustomer relationshipsRelationships come before tactics
What customers did for me when I started this business, and why real relationships are the cornerstone of customer marketing.
November 10, 2026 · Read the articleAEOCustomer feedback is now your content strategy
Why AI answer engines trust customer voice over company voice, and what that means for case studies.
November 5, 2026 · Read the articleCustomer advisory boardsWhat nearly a decade of running an ECAB taught me
Five discussion areas, executive sponsorship, and the retention results that followed.
November 3, 2026 · Read the articleReferencesFixing a manual, reactive reference program
Ask at the moment of delight, let usage data point the way, and let an agent do the matching.
October 29, 2026 · Read the articleCommunityLaunching a community product leadership trusts
Start with the why, ask customers first, pick the technology last.
October 28, 2026 · Read the articleStorytellingCustomer stories for two readers: people and AI
How to structure customer stories so buyers and AI tools can both find the answer.
October 22, 2026 · Read the articleAI-enabled customer marketingSix themes on AI and customer marketing
Retention first, shared listening, a solid data foundation and keeping humans in the relationship.
October 21, 2026 · Read the articleVoice of the CustomerWhen customer stories feel flat, it's a business problem
Why a company-wide Voice of the Customer program comes before advocacy.
October 20, 2026 · Read the articleCustomer marketing strategyRetention doesn't start at renewal
The customer marketing flywheel, and three places to start.
October 15, 2026 · Read the articleCustomer marketing strategyClosed won is not closed done
Why the most value in a customer relationship is created after the sale.
October 8, 2026 · Read the articleFollow Mindy on LinkedIn for new posts as they go up.